PLAYER 12

Magazine + Poster

Print &Transmedia

INFO —

Player 12 is a magazine that explains why Argentina pays so much attention to soccer. Soccer's impact on Argentina extends to both individual lives and entire communities, transcending social classes. The sport offers not only an escape from reality but also a viable career path, as evidenced by numerous role models. Understanding soccer is key to grasping the essence of Argentine culture, joy, and hope.

The magazine's cover, created in Photoshop, is a surrealistic collage that uses perspective and light/shadow effects to convey Argentina's intense focus on soccer. This surrealistic approach highlights the almost dreamlike significance of soccer in the country.

Inside, the magazine maintains a clean design, narrating the history of soccer in Argentina from its beginnings to the rise of stars like Maradona and Messi. Additionally, it features ads showcasing the evolution of the Adidas logo, given Adidas's sponsorship of the Argentine national team.

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